2nd Annual Pharma eMarketing Congress - Home - International Conferences

We would like to thank our partners and sponsors for supporting us and the whole event, our speakers and advisers for contributing with their knowledge, experience and strategies, and all delegates for finding the time to join us in Barcelona. We are delighted that you chose to attend the 2nd Annual Pharma eMarketing Congress and we had the chance to meet you there and talk to you.

If you have any further questions or you are just eager to learn more about our upcoming events, do not hesitate to contact us. We would also appreciate your comments and suggestions that could help us improve our future conferences.

TOP TWEET FROM #FEeMKT

‏@pharmaguy Healthcare is the SECOND largest search subject on Google & YouTube. Guess what is FIRST :-) #FEeMKT

CHANGING FACE OF TODAY’S eCUSTOMERS, HOW NOT TO FAIL?

eMarketing in the pharma industry presents not only a new horizon but above all a necessity. Novel digital technologies have been revolutionizing healthcare and increasing the online engagement of all key pharma players. How can pharmaceutical companies use the emerging digital shift to its full potential? What innovative trends and challenges are there to look for? Which eMarketing channels make for the best eMarketing strategy? 2nd Annual Pharma eMarketing Congress will discuss the challenges and opportunities in the areas of: alternative eDetailing practices, mHealth innovations, measuring the ROI from digital activities.

MAIN DISCUSSIONS

Understand the growing influence of the ‘empowered Patients’
Monitor success of your digital campaign through implementing the right metric tools
Maximize the benefits of online communication
Enhance the effectiveness of eTools and increase the value of the eEngagement
Bridge the gap between innovative and traditional marketing

YOU WILL MEET

Senior Vice Presidents, Vice Presidents, Senior Executives, Global Heads, Directors and Managers of:eMarketing, Digital Marketing, Marketing, Multichannel Marketing, Online Marketing, Global Marketing, Social Media, Media Relations, Online Communication, Innovation, eMedia, Marketing & Sales, Strategic Marketing, Business Development, Brand Marketing, mHealth, and Mobile Marketing