
“My colleagues and I were impressed with the conference’s organization. We wanted to express our delight at the well worked presentations and the overall project (quality). The effort that has been put into your work has not gone unnoticed and the dedication of you and your team is greatly appreciated. We thought that the reports by all the speakers had practical value and were very interesting.”
Aelita Reva, Marketing Director, Sopharma
“The event was very informative, with many practical ideas, and good networking opportunities.”
Murat Ozgur, Head of Sales and Marketing Excellence, Deva, Turkey
“The event contained lots of information that was very actionable.”
Szoke Bela, Diabetes Field Sales Manager, Novo Nordisk, Romania
“Excellent meeting with high quality speakers, valuable discussions, and plenty of opportunities for networking. Great job!”
Ifti Ahmed, Head of Sales Academy, Global Sales Excellence, Merck Serono, Switzerland
Now, it's time to think beyond sales force effectiveness. Join us & benchmark with senior level experts from world leading pharma & biotech companies, how to transform SFE into value for the customer.
Last Year's Testimonials

Find your reason to attend
- Transforming SFE into value for the customer
- Change management road map to build a winning sales force
- Deploying new sales models – achieving truly integrated & crossfunctional
- discipline of excellence to deliver the right customer experience
- Gaining better access to physicians - new approaches to physician –
- sales rep relationships
- Exploring SFE metrics in new SFE models – what should be measured & how?
- Leveraging advanced technology vs people power in selling medicine in the era of iPads, mobile phones, social media,...
- Turning to KAM strategy – from “re-labelling” of sales forces to real key account managers - drivers, transition, implementation & implications for sales forces
- Upgrading the sales strategy through CRM to accelerate sales growth
- Customizing sales strategies when interacting with more institutional or specialty customer segments
- Developing effective sales training and communications
- Generating high performance for sales forces through competency modeling, motivating & incentivizing
- Retaining top sales performers

Silver Sponsor
BRONZE SPONSOR
Media Partners
































